The team behind New York’s best boutique fitness facilities needed a home for their growing fitness and health program called, “#TheProgram.” The site needed to be strong exhibit a healthy lifestyle.
We worked closely with the team at #TheProgram in developing the theme and colors to be used throughout the site. We went through various iterations of type form, page layouts, and incorporated the digital assets provided to us.
The final creation was a minimalistic and easy to navigate website. The theme of black and gold with lots of whitespace created a clean and strong look and feel which is the emotion the brand portrays.