RESULTS-DRIVEN
MARKETING
How one company used Site Altitude’s
paid ad services and watched their
leads skyrocket.
While previously receiving leads via networking and word of mouth, the company wanted to substantially increase their leads using digital advertising. They knew that a DIY approach was likely not worth their time or energy, and instead entrusted their lead generation goals to Site Altitude.
first step
The first step in creating a successful lead generation campaign is to ensure that the advertisements lead the consumer to a great website. A modern and professional website creates a higher likelihood that the lead will become a client.
approach
Using three key strategies, Site Altitude targeted specific populations and ensured that every dollar the employment law firm allocated for its advertising efforts was put towards good use.
The first group of users were made up of people who had visited the law firm’s Facebook or website within the past 365 days. This target group generated the highest number of
website inquiries. Lookalike users were also targeted. These were users who had the same qualities of prior
users who previously engaged with the firm’s Facebook page. These ads attracted several lookalike audiences and contributed to 11 website leads.
The final target group was based on interests. This group included a combination of audiences with interests related to unemployment via breach of contract, employment discrimination, or dismissal.
results
conclusion
Receiving leads via networking
and word of mouth were
working, but not propelling the
company’s growth.
Because the employment law
firm relied on the knowledge
and expertise of marketing
professionals to manage their
paid digital advertising they
were able to increase their leads
and subsequently their client
base.
The employment law firm
continues to protect and
advocate for employees’ rights
in the workplace.
