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THE KEY TO AN ENGAGING
SOCIAL MEDIA PRESENCE?

CONNECT WITH YOUR AUDIENCE

BACKGROUND

 

A humanitarian foundation located
in Canada was created to foster
welcoming communities and
provide culturally customized
services for Canadian immigrants.


This foundation is dedicated to
helping Canadian immigrants
thrive and is committed to being
welcoming, approachable, and
transparent organization.

Posting high quality, relevant, and
engaging content is a crucial part
in cultivating a great social media
presence. However, an important
and often forgotten part of a
brand’s social conduct is also how
they respond to comments and
messages.


The community of people that
liked and commented on posts
and directly messaged the
humanitarian foundation was
made up of participants,
volunteers, and partnering
organizations and it was crucial to
respond to them in a timely and
professional manner.

THE KEY TO AN ENGAGING
SOCIAL MEDIA PRESENCE?

CONNECT WITH YOUR AUDIENCE

BACKGROUND

A humanitarian foundation located in Canada was created to foster welcoming communities and provide culturally customized services for Canadian immigrants. This foundation is dedicated to helping Canadian immigrants thrive and is committed to being welcoming, approachable, and transparent organization.

Posting high quality, relevant, and
engaging content is a crucial part
in cultivating a great social media
presence. However, an important
and often forgotten part of a
brand’s social conduct is also how
they respond to comments and
messages.


The community of people that
liked and commented on posts
and directly messaged the
humanitarian foundation was
made up of participants,
volunteers, and partnering
organizations and it was crucial to
respond to them in a timely and
professional manner.

approach

Site Altitude’s social media and customer service experts diligently monitored the humanitarian foundation’s private messages and public comments. Responses were thoughtfully crafted to provide a positive and sincere interaction and special attention was also paid to maintaining the humanitarian organization’s brand voice.

During this time
page likes
increased by 750%.

During this time
page likes
increased by 750%.

The amount of
page clicks
increased by 100%.

During this time
page likes
increased by 750%.

During this time
page likes
increased by 750%.

Data and results were tracked over a four week period in 2020.

CONCLUSION

By responding swiftly and meaningfully to social media comments the humanitarian foundation showed their community of participants, volunteers, and community organizations that they were communicative and easily reachable. By engaging with their community, the humanitarian foundation in turn received more engagement as a direct result.
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