RESULTS-DRIVEN
MARKETING
How one company used Site Altitude’s
paid ad services and watched their
leads skyrocket.
Based in the thriving metropolis of San Francisco, this well respected law employment
firm is committed to ensuring that employees enjoy their legal rights in the workplace.
While previously receiving leads via networking and word of mouth, the company
wanted to substantially increase their leads using digital advertising. They knew that a
DIY approach was likely not worth their time or energy, and instead entrusted their
lead generation goals to Site Altitude.
FIRST STEPS
The first step in creating a successful lead generation campaign is to ensure that the
advertisements lead the consumer to a great website. A modern and professional
website creates a higher likelihood that the lead will become a client.
FIRST STEPS
Using three key strategies, Site Altitude targeted specific populations and ensured that
every dollar the employment law firm allocated for its advertising efforts was put towards
good use.
The first group of users were made up of people who had visited the law firm’s Facebook
or website within the past 365 days. This target group generated the highest number of
website inquiries.
Lookalike users were also targeted. These were users who had the same qualities of prior
users who previously engaged with the firm’s Facebook page. These ads attracted several
lookalike audiences and contributed to 11 website leads.
The final target group was based on interests. This group included a combination of
audiences with interests related to unemployment via breach of contract, employment
discrimination, or dismissal.
RESULTS
CONCLUSION
Receiving leads via networking
and word of mouth were
working, but not propelling the
company’s growth.
Because the employment law
firm relied on the knowledge
and expertise of marketing
professionals to manage their
paid digital advertising they
were able to increase their leads
and subsequently their client
base.
The employment law firm
continues to protect and
advocate for employees’ rights
in the workplace.
