The highest-intent leads Google sells.
Local Service Ads sit above everything else on Google and charge you per lead, not per click — so you pay for calls, not curiosity. Most local businesses underuse them because the setup and verification are a hassle. That hassle is our job.
LSAs vs. Google Ads — what's the difference?
Local Service Ads charge per lead and appear above search ads with a Google Verified trust badge. Google Ads charge per click and give you control over keywords, copy, and landing pages. LSAs win on intent and trust; search ads win on reach and control.
For most local service businesses the smart move is both — capture the ready-to-hire searches with LSAs, cover the wider set of queries withGoogle Ads, and move budget to whichever books cheaper jobs.
How does the Google Verified badge work?
Google checks your license, insurance, and background before adding a green checkmark to your listing — what's required varies by category. It tells customers that Google has vetted you. It replaced the separate Google Guaranteed and Google Screened badges, and the old money-back guarantee no longer applies.
What do Local Service Ads cost?
You pay per lead, and the price per lead depends on your trade and market. You set a weekly budget tied to the jobs you can actually handle, and we dispute spam and off-target leads for credit. The goal is a steady stream of real prospects at a cost that clears your margin.
Setting that weekly number is the same exercise as sizing a search budget: start from what a job is worth and how many you can take. Our guide to how much a small business should spend on Google Ads walks through that math, and it applies to LSAs almost line for line.
What Local Service Ads management includes
Verification & setup
License, insurance, and background checks handled end to end — the annoying part that stops most businesses cold.
Google Verified badge
We get you approved for the green badge that shows customers Google has vetted your business.
Budget & lead pacing
Weekly budgets set to the leads you can actually service, so you never pay for calls you can't take.
Lead dispute management
Spam and off-target leads flagged and disputed for credit, so you only pay for real prospects.
Review & profile alignment
Your reviews and Google Business Profile tuned to lift LSA ranking — the two move together.
Reporting from our platform
Leads, cost per lead, and booked jobs in one view, next to the rest of your marketing.
Built to pay for real prospects
LSAs work best when the profile, reviews, and lead disputes are actively managed — that's the discipline we bring to every account.
We're gathering client-approved Local Service Ads results to feature here. Verified lead and cost figures publish once permissions are confirmed.
Pairs well with
Google Business Profile
LSA ranking leans on your reviews and profile. The two are managed together.
Learn moreGoogle Ads
Cover the searches LSAs don't, with full control of keywords and landing pages.
Learn moreCRM Management
A high-intent lead goes cold in minutes. Speed-to-lead makes sure you answer first.
Learn moreA real person, accountable to you
One person owns your account and answers when you reach out — no ticket queue, no rotating contacts. You will know their name and have their direct line from your first call.
Meet your team on a callFrequently asked questions
What are Local Service Ads?
Local Service Ads are the pay-per-lead listings that appear at the very top of Google for local service searches, above the regular ads. You pay per lead — a call or message — rather than per click, and eligible businesses can earn the green Google Verified badge.
How does the Google Verified badge work?
Google checks your license, insurance, and background — what is required varies by category — then adds a green checkmark badge to your listing. It signals to customers that Google has vetted your business. It replaced the separate Google Guaranteed and Google Screened badges, and it no longer carries a money-back guarantee.
What do Local Service Ads cost?
You pay per lead, and the price per lead varies by trade and market. You set a weekly budget tied to how many jobs you can handle, and we dispute junk leads so your spend goes to real prospects.
How are LSAs different from Google Ads?
Local Service Ads charge per lead and sit above search ads with a trust badge; Google Ads charge per click and give you control over keywords, copy, and landing pages. Most local service businesses run both and shift budget to the cheaper source of booked jobs.
Why do I need help setting them up?
The verification process — licenses, insurance documents, background checks — is where most businesses stall or give up. Handling that paperwork and keeping the profile compliant is exactly the part we take off your plate.
Want the top of the local results?
Book a 20-minute call and we'll check your Google Verified eligibility and map what LSAs could cost you per lead.
Prefer to type? Chat with us — a human answers.