Can Affordable Social Media Marketing Really Help my Business?

Sometimes it pays to stop and evaluate your business’ current marketing strategies. Does your business take advantage of social media marketing? Can social media marketing really help your business meet its marketing goals? Are you taking advantage of all the benefits of social media for your business? In this article, we’ll take a look at why it’s important to integrate social media into your business marketing strategy. 

Social media marketing is the use of social media platforms like Facebook, Instagram, or Twitter to market your company’s products or services. Since most of the population is familiar with social media platforms and posting, it may be tempting to give the social media marketing responsibilities to an intern or your kid sister who is constantly on her phone. While you may be tempted to do this, the organization, planning, and evaluation of your company’s marketing efforts is best left to industry professionals who are experienced in managing social media marketing campaigns. Fortunately, there are a multitude of affordable social media marketing services available at reasonable price points that can match your company’s social media marketing goals.

Let’s take a look at the benefits of affordable social media marketing for your business one by one. We have organized them by themes:

1. FOR YOUR BRAND

Having active and engaging accounts on social networks will increase your brand recognition: your audience learns who you are, what you do, and why. It is important that this information is clear just by taking a quick look at your social media accounts. Being thoughtful about what you post and ensuring that your brand personality is being accurately portrayed is essential. From what you show, they can follow you, contact you or buy from you. 

Humanize: use your networks (and resources such as blog articles or free ebooks) to create brand value and humanize it. You must gain the user’s trust and make them go from seeing a company to seeing and connecting with the personality and spirit of your brand. In this sense, giving your brand a voice of its own is vital and which voice you choose to use will depend on the image and feelings you want to convey to your audience.

Social media can provide you with the opportunity to tell the story of your brand. Share stories of people using your products or services or share something your brand is doing that can have a positive response among the audience. When other people like and share your content, the higher your search engine rankings will improve. In order to get your content in front of as many of your followers as you can, it’s important to think about the quality of the content you’re posting as well as when during the day you’re posting it. These factors vary from business to business so it is important to find a professional from an affordable social media marketing agency that can provide you with insight and guidance in this regard. 

Use affordable social media marketing services to turn your brand into an authority and leader. Share content that shows users that you are an expert in your field and consolidates your image as a reference in the sector. The more relevant content you share, the better you will rank in searches and subsequently the more eyes you will have on your brand’s social media accounts.

Generate conversation around your brand. Take advantage of the interaction with your followers to let them know that there are people behind the brand and not robots. Participate, ask questions, ask for opinions about your products or services, respond, comment. Interacting and encouraging conversations builds trust in your brand and makes customers feel seen and heard.

2. FOR YOUR ADVERTISING STRATEGY

Most social media platforms allow you to segment your audience and create specific ads for each account you manage. That is one of the great advantages of social networks: you can know where your followers are, what they do, what they like, what they share, what age they are, etc. 

Don’t think that just having this information is enough to convert a follower into a customer. The fact that they visit your page or “like” your posts does not guarantee it. Using the knowledge of professionals from an affordable social media marketing agency will allow you to tap into the exact type of content and strategy you should use to engage with the type of audience you have. Professionals are also extremely helpful in using retargeting to track your visitors, create personalized audiences and then show them ads directly.

3. FOR YOUR CUSTOMERS

Social networks offer invaluable information about your customers (who they are, what they do, what they think). Practice active listening and interact with them efficiently and quickly, build relationships, take an interest in their experiences and thus consolidate loyalty to your brand or service. Of course, this is a long term race and you should not expect conversions or purchases overnight.

Share with your customers information on those topics that you master (always in an original and creative way) and that they like. And always keep them up to date with your news: what new products or services you are going to launch, an upcoming event, if you have updated a product or service, etc. Don’t neglect engagement.

4. TO KNOW WHAT AND HOW YOUR COMPETITORS ARE DOING

You can learn more from your competitors than you can imagine: by sharing the same market niche and audience you will be able to see what has worked for them and what their mistakes have been so as not to repeat them. You can find out which keywords that can be effective and, at the same time, you will be able to analyze what services or content they are not taking into account and that you can take advantage of in your favor. Knowing what your competitors are doing gives you information about the ways in which your brand can present itself on social media in ways that are similar and different.

5. FOR YOUR CONTENT

Social media and great content go hand in hand. Good content needs to be shared quickly and easily and social media networks are your allies to achieve this and reach the audience you need and want. Take advantage of social networks to integrate your followers: don’t neglect User Generated Content (UGC). Nothing pleases the public more than knowing that you take them into account and value their creations.

The networks offer you excellent resources for storytelling, such as the stories feature on Instagram or Facebook. The key is that you know how to adapt the content to each channel. It is not about distributing content at random. Using engaging content like hosting giveaways, contests, or other content that encourages users to share are well worth your investment.

Do you dream of creating viral content? Having content go viral is impossible without taking into account the quality of your content. The quality of your content along with the unique idiosyncrasies of the social media networks you choose will facilitate its viralization and although there are no magic recipes for success, keep in mind the following: target your content to the right audience, appeal to some emotion, tell a story, use everyday situations, use an approachable tone, and, above all, try not to make it feel like an advertisement.

6. TO MANAGE A CRISIS

No one is spared from one, and it is better to be prepared in case it happens. Use the networks to your advantage to respond quickly, issue a communication, mea culpa or public statement. Being thoughtful and professional about your response is incredibly important. Affordable social media marketing agencies can typically help you curate the best response and ensure it gets posted in a timely manner. Your company will show tremendous amounts of integrity when it addresses crises head on and it’s typically best to go this route rather than ignore the crisis at hand.

7. TO BOOST YOUR SALES

Affordable social media marketing can definitely pay off when you successfully attract potential customers or drive them to your sales channels. Using social media you can interact with customers in a low pressure environment, answering doubts about a product or service and providing excellent communication and customer service that will ensure they have a positive experience with your business, regardless if they make a purchase or not.

8. TO MANAGE HUMAN RESOURCES

Gone are the days of classified ads in newspapers to find or offer employment. Social networks are one of the most effective means of recruiting personnel. And not only that, it also allows you to interact with your employees who, if they are satisfied with the company, will become ambassadors of your brand.

9. FOR CROSS MARKETING

Social networks allow you to get together with other brands, influencers, or campaigns and develop collaborative projects that benefit all participants by reaching the same audience. You can also use them to promote events such as festivals, conferences, or workshops where your brand participates. Use your own hashtags related to them and reach the audience you really want and need for your business.

10. FOR RESEARCH AND DEVELOPMENT

Always practice active listening and keep an eye out for suggestions and recommendations from your followers – great ideas can inspire you! If you monitor and supervise your social medai networks you will be able to detect trends and responses to your products, the improved versions or upcoming launches. Today you can get up-to-date information about what your audience wants, seeks and needs.

If you have doubts about launching a new product, service or update, why not test it with your audience first? Present different versions and let them have their say. You can also test different types of content and see which ones work best or have the highest engagement among your followers. Affordable social media marketing agencies are usually experienced in evaluating the insights and trends associated with the type of content you post and can provide feedback on the type of content your audience best responds to.

11. TO OPTIMIZE YOUR SEO

It is known that when you post quality content that is shared by your followers, your brand’s SEA ranking is positively influenced. The same goes for engagement. Good content accompanied by an adequate and intelligent promotion of it will position you better in users’ searches. This will also benefit your reach and reach only the audience you are interested in. Avoid generating spam and spreading your content (even if it is very good) without a strategy or in too many channels without a plan.

While the benefits of social media marketing are immense, without understanding the importance of posting good quality content or how to use the social media networks to your company’s advantage, you could be missing out on a gold mine of information and opportunities. Finding an affordable social media marketing agency that can provide you with professional advice and insights on the best course of action for your business can be crucial in ensuring you are making the most of your social media presence.