In Corte Madera, California there is a popular upscale shopping center with a beautiful view of San Francisco Bay. With a thriving social media presence becoming more and more integral to the company’s marketing strategy, this shopping center knew that they were under-utilizing social media as a marketing tool.
In order to effectively connect with their audience on social media, they needed a unified, cohesive, and consistent social media presence spanning multiple platforms. Not only did they want to provide information about their shopping experience and various events, they also wanted to provide an opportunity for the businesses within the center to communicate with their audience as well.