Instagram Management Services

Social media is a tricky yet pivotal part of running a business in today’s world. Unfortunately, if you do not figure out how to establish yourself online, you could struggle to get your brand noticed. At Site Altitude, we want to help you develop the perfect online presence to help you reach your goals. In the article, we are going to focus on one of the most popular social media platforms available today and how investing in Instagram account management will help you establish yourself online.

What is Instagram Account Management?

When you are looking to grow your brand or company, your online presence is extremely important, especially your presence on major social media platforms. There are thousands of different social media platforms but only a handful of key players such as Instagram, Twitter, Facebook, LinkedIn, and Pinterest. One of the largest social media networks today is Instagram. With over 800 million users, it is the perfect place for businesses big and small to reach their target audience. Plus, once you establish yourself on Instagram, it is easier to branch out to other platforms. So what’s the secret to creating a great Instagram presence? You need to have engaging, high-quality content that consistently and strategically posted on your page. That is where Instagram management services come in.

Really utilizing and growing your company through Instagram can be challenging if you do not understand what works and what doesn’t. How well your page does depends on a lot of different factors, including what you post, when you post, how often you post, and more. An Instagram account manager understands all these different facets of social media and will help you beat out your competition and promote your business. With a good manager, you will start to see your account growing in no time, and as your account grows, so will your sales.

The specific type of services you get from your account manager depends on who you choose to work with. Some management groups work really closely with clients to help create content, schedule posts and give advice on what strategies they should put in place. Other management companies almost entirely take over the social media accounts, so you never have to think about any of it. Even yet, some groups just help you figure out a strategy but do not offer a ton when it comes to content creation. When picking an account manager, you need to decide what is going to work best for you.

What Should You Look for in Instagram Account Management? 

So you have decided that you want to get an Instagram Account Manager; what should you be looking for when you are trying to decide who to hire? Well, there are a couple of main points that you want to take into consideration as you start to look around: 

• Good Communication: Does the account manager spend time explaining to you what they are doing and how it is helping achieve the your goals? 
  
  
• Good Reviews: Are other people satisfied with the level of service that the account manager provides?
  
  
• Doesn’t Overpromise: Are they setting reasonable expectations and goals, or promising results that never come to fruition?
  
  
• Case Studies: Do they have evidence that their strategies work? 
  
  
• Clear Expectations: Are they straightforward about what you can expect from them and what they will expect from you? 

How Much Does Instagram Account Management Cost?

The cost of running a successful Instagram account depends on a lot of factors. Different companies require different contracts and fees. Depending on what you need, the biggest, most expensive account management group might not be the best option for you even if you can afford it. And on the other hand, some people decide to figure it out on their own to save some money and end up having a lot of success managing their Instagram account almost entirely on their own. Below we are going to take a look at your different options.

DIY Instagram Account Management

Some companies, especially when they are first starting out and do not have a large budget, choose to manage their own social media accounts. The main reason for going this route is to save money. Now, to see any major growth on Instagram, you will likely have to put some money (and definitely a good bit of time) into content creation and promotion. 

If you decide to go the DIY route, you should consider investing in an app or platform that will help you create content and schedule your social media posts. Most of these different softwares and apps have subscriptions that you can pay monthly, yearly, etc., to get all the features you are looking for. Additionally, you will likely need to invest some more time determining what sort of content your audience will respond well to, what time of day you should be posting at, and more. And if you have even more available, you can learn the best strategies involved in paying to promote your content on social media platforms. If you are new to social media marketing it can be a lot to learn with unpredictable results. Sometimes you will see this money and time pay off, but you may spend a long time figuring out what does not work before you ever figure out what actually works.

The main problem with DIY Instagram account management is that you may end up spending your money and a lot of time on your social media platforms and never see a lot of growth. Professional account managers already know what works and what does not work on social media. A professional account manager will be able to help you create content, advertise, and run your accounts in a way that works right off the bat. For this reason, if you need results fast and do not have a ton of time to spend figuring out what does and doesn’t work, you definitely want to consider consulting with a professional.

Expensive Instagram Advertising Agencies

On the other end of the spectrum, there are many different top-tier Instagram advertising agencies that manage companies and influencers, some which have major presences on social media. Of course, there are pros and cons to signing on to a huge management agency.

The biggest benefit is that you can trust that they have achieved results in the past. Most major influencer and social media management agencies are very public about the major names under their label. This can be really enticing and may even benefit you in the long run. It does not ever hurt to be connected to a really big name on social media.

However, sometimes these huge, expensive agencies are much more focused on their own profit rather than your growth and success. For this reason, they may give much more individualized attention to the big names, so you may at times feel like you are fighting for representation, even though you are the one paying them.

Another problem you will run into with a lot of Instagram account management agencies is that they make you sign on to year-long, expensive contracts before they start working with you. That means that if you end up feeling unhappy or want to go in another direction, you can’t. In addition to those expensive contracts, you may end up paying additional project fees, advertising fees, and more. All of these different costs start to add up quickly and can be overwhelming when you are stuck in a contract and feel like there is no way out.

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Site Altitude

Both signing onto a major account managing agency and deciding to manage your social media accounts yourself has major benefits, but a third option is signing on with a boutique social media account managing agency, such as Site Altitude.

Site Altitude has designated Instagram account managers so you will get a lot of one-on-one attention. At Site Altitude we genuinely care about the success of your company and are committed to seeing your brand thrive and grow. One of the more unique things offered at Site Altitude is month-to-month agreements. Rather than having you sign year-long contracts, you are able to hire us on a month-to-month basis. If at the end of the month you are not happy or decide you want to try out another managing option, you are completely free to do that. On the other hand, if you are happy with our services, you can easily sign on for another month. 

Site Altitude also works to keep prices manageable and affordable for small business and new businesses. You can get content creation and posting services starting at only $199 a month and growth services starting at only $149 a month. At these prices, you get the knowledge of a team of professionals passionate about getting your company where you want it to be.

Going the DIY route can potentially save you money, but you run the risk of spending time and energy (and money!) on a strategy that may or may not work. If you choose to go with a major Instagram account manager you could get the benefit of name recognition, but could potentially face year-long contracts. It’s smaller, boutique agencies like Site Altitude that you will experience support and expertise at a lower price. All three have their pros and cons, it just depends on what is best for you and your business. 

What Services Does Site Altitude Have?

If you are considering Site Altitude, it is important to know exactly what is offered so you can make the best decision for your company. 

Site Altitude offers you three main services. The first major service is called Social Media Content Management. Site Altitude has a dedicated team ready to help you come up with a digital marketing strategy designed to take your online presence to the next level. This service is meant to help you create brand awareness, build relationships with your target audience, and increase your overall online exposure.

The second service offered by Site Altitude is called Paid Ad Services. The goal behind this service is to help you set up an ad campaign within your budget through things like Google Ads, Facebook, and Instagram Ads Manager, and LinkedIn Campaigns. 

The third main service offered is called Organic Social Media Growth. In order for your social media presence to get you more business, you need to be trustworthy and consumers are more likely to trust a business that has an active social media presence with a substantial amount of followers, shares, and likes. This is the main focus of growth services.

In conclusion, it is totally understandable that Instagram and social media can be overwhelming at first. It is important to figure out what will work best for your company in the long run, whether that is figuring out the tricks of social media yourself, signing a contract with a major agency, or going with a boutique service like Site Altitude. In the end, whatever service helps you meet your goals while limiting your stress is the best choice.